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Pep Talks for Side Hustlers


Get motivation, strategies and actionable advice to help you grow your side hustle!

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May 15, 2019

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Heather Farris is a Pinterest Marketing Strategist with a full-service Pinterest Agency dedicated to helping online entrepreneurs scale their businesses with organic and paid marketing.

Her true passion is helping business owners like you craft a custom strategy to get your amazing content in front of your audience on Pinterest.

She is always sifting through trends, data and pins to learn more about the audiences she is serving. She’s a multi-passionate full-time traveler with her husband and two little girls.

Aside from traveling full-time with her family she loves learning how to use her camera in manual mode and finding off the beaten path restaurants to eat at.

Today we’re talking about:

  • How Heather started a blog as a side hustle that quickly turned into a full time Pinterest management business
  • How Heather gave herself a goal to transition from side hustle to full time
  • How Heather and her family now travel full time in their RV while Heather runs her Pinterest Management business
  • What to do for a pin after you publish a new blog post
  • The important metrics to look at to know what content is resonating with your audience
  • How Pinterest is a search engine not a social media platform
  • The niches that perform best on pinterest
  • Why keywording your pins is the most important part of your strategy
  • Why Heather didn’t niche down
  • Heather’s advice for someone who is just starting out
  • The one thing Heather wishes she had set up from the beginning (hint: it has to do with an email list)
  • The one belief Heather had to change about herself

My favorite quotes from Heather:

  • “There’s something out there, greater than me, that is guiding me.”
  • “Stop creating what you think your readers are going to like. Ask them what they want and give it to them.”
  • “You have to ask for the sale. You can’t just assume they are going to book you because they get on the call with you. You have to go out and ask.”
  • “It’s my business that is funding this journey.”

Connect with Heather:

Website: https://www.heatherfarris.com

Facebook: www.facebook.com/heatherfarrisco

Pinterest: www.pinterest.com/heatherfarrisco

Strategy Call: https://www.heatherfarris.com/pinterest-strategy-session/