May 29, 2019
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Today’s guest is Phyllis Nichols, a marketing, sales and podcasting expert and host of the Sound Advice Sales Podcast with Phyllis Nichols.
I was trying to think of a way to describe how Phyllis came to be on the podcast, and I can only think of the world serendipity - an unplanned, fortunate discovery.
I got an email from Growth University, the coaching program that I started back in March, and it said “Hey, Shannon, we have someone in our Partnership Accelerator program who serves a similar audience to yours, and so here’s the connection in case you two want to connect and see how you might be able to collaborate.”
So we get a meeting set up, and we’re chit-chatting all about our businesses, our goals, who we serve and how we can help each other, and we’re getting a podcast interview scheduled and she asks me what time zone I’m in, and I’m like “Eastern time, Columbus Ohio”, and she goes “No way, where in Columbus?” And I’m like, Blacklick, on the east side. And she goes “No way, I’m in Blacklick too!” So not only are we in the same city, we are in the same suburb and we live less than 2 miles from each other!
Phyllis Nichols’ of Sound Advice Sales and Marketing has been helping entrepreneurs build their businesses since 2009 by infusing sales strategies with a daily sales action plan. Her mission is to help you craft the most compelling message and offer and get it out to the world where your audience lives, and helping people start a podcast is just one of the ways that she does that.
Today we’re talking about:
- Why it’s important to pay attention to what other people ask for your help with
- How to know if your business idea could be successful.
- The most important part of selling.
- How small businesses and entrepreneurs can benefit from starting a podcast.
- Some surprising statistics about podcasts, and why you don’t need to have big numbers to make a big impact.
- Some tips for how to start a podcast and a free resource for getting started.
- The one belief Phyllis had to change about herself to get where she is today, and
- Phyllis’s advice for someone who is just starting out and struggling to get traction.
So head on over to http://soundadvicesales.com/ and you can get your hands on that podcast quickstart guide right on the homepage, and then I also was recently on Phyllis’s podcast, which was super fun - I’ll link that up in the show notes and you can also go to peptalksforsidehustlers.com/soundadvice and it’ll send you over to my episode on Phyllis’s website.
My favorite quotes from Phyllis:
- “People want to hear from you!”
- On imposter syndrome: “I’m good enough. I can back up what I’m saying. I can back up what I’m offering.”
- “Trust your gut and your feelings.”
- “My advice: Ask for help, connect with others and ask for help and support”
Links:
How
to Build a Website for Your Podcast
Peptalk for Side Hustlers Shannon Mattern Talks Podcasting and Websites