Jul 17, 2019
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My guest today is Chris Parker, creator of WhatIsMyIPAddress.com, a website that helps internet users with privacy and security.
What’s so cool to me about having Chris on the show is that I’ve literally used his website for my entire professional career.
Before I quit my day job to take my web design training business full time, I worked in marketing and IT for a non-profit and for the IT part of my job I’d go to his site to grab our IP address for vendors, for troubleshooting, for all kinds of things.
Yes, I’m a secret nerd.
And in case you’re wondering what the heck an IP address is, it’s a nine-digit number that identifies whatever network or wifi you’re computer or phone is connected to. The router you got from your cable company has an IP address, and anything you do from home online is attached to that address. When you connect to wifi at Starbucks, anything you do from there is attached to Starbucks IP address.
I actually have sent over 10,000 people to Chris’s website from inside my free web design training to go find out their IP address so that they can enter it into the website security plugin I recommend in the training and whitelist it so that the security plugin doesn’t block them from doing certain things.
But anyway, this episode isn’t about the tech, it’s about the person behind the tech, and how a simple website that solved a problem evolved into a 7-figure business.
Today we’re talking about:
- How WhatIsMyIPAddress.com wasn’t even intended to be a side hustle.
- How Chris earns income while providing a free service.
- How much traffic you need to be able to make a significant amount of money from display ads.
- How Chris discovered affiliate marketing, advice for finding affiliate programs for your niche, and things to avoid with affiliate programs.
- How Chris and his wife made the decision to take the business full time.
- How Chris strategized to meet his 3, 6 and 9 month revenue goals once he took his side hustle full time.
- What a typical work day looks like for Chris as a 7-figure business owner.
- How to be more productive.
- The one belief Chris had to change about himself to get where he is today.
My favorite quotes from Chris:
“You’re the guide to their story, not the hero to their story.”
“I wanted to maintain quality of life in the process [of building my business].”
“I don’t have to figure it all out tomorrow.”
Resources Mentioned in this episode:
Bench Accounting
More About Chris:
Chris Parker is the founder of WhatIsMyIPAddress.com, a tech-friendly website attracting a remarkable 6,000,000 IP-seeking visitors a month.
In 2000, Chris Parker created WhatIsMyIPAddress.com as a solution to a seemingly simple problem he faced at the time— finding his employer’s office IP address. When Chris launched his website—initially as a hobby—it attracted thousands of users. As a result, Chris explored ways to grow it as a side-hustle.
In 2014, Chris was laid off at his full-time corporate job. Rather than panic and lose focus, he seized the opportunity to devote himself full-time to his website. Today, WhatIsMyIPAddress.com is among the top 3,000 websites in the
U.S. Chris enjoys the fruits of his success, generating close to seven figures annually and living the dream of traveling the
world with his wife. Chris is currently shaping WhatIsMyIPAddress.com into a resource for those concerned about online privacy, security and freedom.
Connect with Chris:
WhatIsMyIPAddress
- https://whatismyipaddress.com/
- https://www.facebook.com/whatismyipaddress
- https://twitter.com/wimia
- https://www.linkedin.com/company/18200088
- https://www.youtube.com/channel/UCtLYc0W0ZtDaqmi8Fu5gOZw
Chris Parker