Sep 4, 2019
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My guest today is Rana Rosen of Henceforth Consulting for creatives and leaders in career transition.
I met Rana because we both actually used the same branding company, Braid Creative, and Rana reached out to me for a consultation as she was making the decision on whether to hire a web designer or DIY.
And you guys know me - I’m all about helping you make the right decision for YOU, so Rana and I didn’t end up working together on her website, but we totally connected on a deeper level during our conversations, and so I invited her on the show to share her story with you.
I know a lot of you, maybe not all of you, are starting side hustles because you want something different than the 9-5 grind. You’re in a transitional period, and maybe you’re not 100% on leaving your day job or making a total career change, but you want to make a change that gives you more freedom and more control - and that’s what Rana’s all about helping her clients do - become independent.
And during our interview, she totally helped me shift the way I think about myself in my business. I’ve always described myself being “self-employed”, but Rana describes herself as being an “independent” and that really resonated with me because the words we use to describe ourselves - even in our own minds - are so powerful.
Employee to me means I’m beholden to someone else - and it’s funny because I’ll have friends ask me if I can take an afternoon off and do this or that, and I’m always like, I can’t, I gotta do this, I gotta do that...but independent means I’m free.
I’m free to rearrange my schedule if I choose, or I’m free to say no because I choose to do what I planned that day. It’s a subtle difference, but it totally changes my energy and how I show up in my work!
Rana Rosen is the founder of Henceforth. She’s a facilitator, writer and communications designer. The company grew out of Rana’s background in business—across strategic planning, HR and marketing (consulting and internal roles)—and journalism. The work grew through word of mouth from 2010 and since then Henceforth’s method organically took shape. Learn more about the Henceforth Signature method here.