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Pep Talks for Side Hustlers


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Apr 15, 2020

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You know how people get sucked into scrolling Facebook or Instagram, and how you can just mindlessly pick up your phone and then you look up and two hours have gone by and you’re like, “What just happened?” 

I have that bad habit, but for me, it’s not social media that I get sucked into. I’m never on Facebook except once a day to check in on all my students in my Facebook Groups, and I’m horrible about Instagram, to the point where I’ve put up an automated reply in my DMs that if you want to get in touch with me, email me because I’m never in my DMs. 

I know, I’m old school. So old school that I get sucked into news.

My crack-apps of choice are Apple News, and Flipboard, mostly stories from either Buzzfeed, or Entrepreneur, Inc + Forbes. So much so that at the time of this recording, I’ve removed both apps from my phone and I’m trying to figure out how to block myself from being able to look at our local news websites whenever my brain wants to procrastinate or zone out and I automatically reach for my phone.

But before I grounded myself from mindlessly flipping through news stories until my brain was so wired that I couldn’t sleep, I came across a headline that read “Amazon Sellers Are Self-Publishing 'Blank' Books — and Turning a Big Profit” so of course I click on it and it’s a Money Magazine article profiling today’s guest, Kelli Roberts, who also happens to live in Columbus, Ohio like me, who creates designs for print-on-demand products on Amazon.

So I reached out to invite her on the show to learn all about the fascinating world of self-publishing and print-on-demand.

Kelli and I talk about:

  • What low-content and no-content books are and how Kelli makes a living creating and selling them on Amazon.
  • The secret to success with self-publishing on Amazon.
  • Networking at conferences as an introvert.
  • How Kelli got featured in Money Magazine.
  • What a typical day looks like for Kelli.
  • The one thing you need to drive you to keep going when it gets hard.
  • Kelli’s best advice for you if you’re struggling to generate revenue.
  • The one belief Kelli had to change about herself to get where she is today.

My favorite quotes from Kelli:

  • “Do something you enjoy. If you don't enjoy the process, it's going to be a huge struggle.”
  • “Don't compare yourself to anyone else. It's your journey and don't do it just for the money.”

Resources mentioned in this episode:

Bio:

In 1998, Kelli started selling on eBay as a hobby because she was intrigued about selling things online. But Kelli never saw it as a business opportunity, so she earned a BA in political science in 2005. For the next 8 years, she spent time working at a tennis club and in the investment industry.

In 2013, Kelli decided to quit her job to focus 100% on eBay. Since then, she’s done Amazon FBA, Kindle, CreateSpace, ACX and various print-on-demand platforms. She absolutely LOVES expressive her creativity through print on demand products. 

In April of 2018, Kelli started a YouTube channel to help others in the industry. And most recently in September of 2019, she was featured in Money Magazine.

Outside of business, she enjoys fitness, tennis, coffee, vegan food and spending time with friends and family.

Connect with Kelli:

Website

Instagram 

Twitter

Youtube