Sep 9, 2020
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Okay, you guys, this episode is absolutely fascinating, I can’t wait for you to hear it.
It’s a tale of two businesses - one that made a million dollars in revenue and left its owner burnt out and completely broke and in debt - and the other that made half as much but left its owner thriving and with a six-figure profit.
That business owner is Inés Ruiz from Diary of an Entrepreneur, and both of the businesses in this story are hers.
And she’s here to share the starkly different story of those two businesses and all the lessons she learned along the way.
That’s all I’m gonna say about it, let’s just dive right in and I’m gonna let Inés tell you the whole story!
Inés and I talk about:
- The story behind Diary of an Entrepreneur.
- The sales and marketing strategies Inés used to grow her business to a million dollars.
- The most important skill you can hone as you grow.
- Some of the biggest money mindset hurdles Inés had to overcome.
- The belief Inés had to change about herself to get where she is today.
My favorite quotes from Inés:
- “I can always learn. And I can always kind of prove myself wrong.”
- “As entrepreneurs, if we are not innovating, trying and testing, we are stuck.”
- “Test everything, but don’t interrupt your business.”
- “It doesn't matter if you've made $1,000 or $1 million, you know how to make money, you know what you're doing and you're going to figure it out.”
- “I don't want a seven figure business. I want a six figure profit.”
- “I have the power. I have the decisions I can work with my team and we can figure things out.”
Bio:
Ines Ruiz is an award-winning entrepreneur, motivational speaker, and founder of several successful businesses, including Conversa Spanish Institute. She has two masters degrees in E-learning and Education and is currently earning her third masters in Neuromarketing.
As a former Cambridge University lecturer, she’s used her expertise in academia and entrepreneurship to build successful online businesses. She has been featured on sites like Business Insider, CNBC, and Money Inc. You can read more about Ines as she shares her journey on her site, DiaryofanEntrepreneur.com